Almost all energy savings related internet sites focus on carbon emission and how much carbon dioxide (CO2) you are generating and how much CO2 emission you will prevent by changing what you do.

Our new purchase choices are also often driven by the energy claims of manufacturer’s and by the EU or US energy labelling systems that you see by law on various products.

We believe this focus is wrong, you can end up buying very expensive equipment based on the premise that the product is less damaging to the environment than a competitors’ product. Or you can invest in an expensive technology to reduce CO2 emission where e the investment might have been more wisely deployed elsewhere in your household.

For example the most efficient washer on the market might save £20 a year on your electricity bill but may have cost you and extra £200 to buy, would that £200 have been better deployed insulating your loft?

As another example investing in a wind power if you live in the Shetlands is probably wiser than buying solar panels, but where is the comparative evidence for this?

We are committed to providing information on how to cost effectively reduce energy costs and how best to deploy you financial resources if you wish to invest in new equipment in your household, either as a replacement or as new technology to reduce your environmental impact. Please feel free to look at www.confusedaboutenergy.co.uk and comment and contibute, we are open minded and want to get to the truth.